There's a revolution going on with Facebook advertising as we speak. I know it seems like every single day I see some advertisement for a product that's going to blow my competition away and give me the secret to successfully advertising on the FB. So far I've found out that the truth is that it basically takes a lot of time and testing to be successful with any kind of a marketing campaign be it online or offline.
This type of marketing Strategies works so well is that it dramatically cuts the cost of advertising on Facebook as well. A lot of times you're paying well over $.25 a click for targeted traffic when you're sending them off of Facebook to your landing, sales or squeeze page. With this new method you're generally paying about 1/5th to 1/10th of the costs.
That means you don't have to totally optimize the living crud out of your marketing campaigns to get them to be profitable. If you're like me then that's some seriously good news because if there's anything more boring than optimizing a paid traffic campaign well, it's staring at a wall.
It's a revolution my friends and the good news is that we can now get in on it too. Maybe you already knew how to do it by scratch and have been doing it but there's actually software people like me can purchase to get in on this new form of advertising on Facebook. If you're into paid advertising then I recommend that you check into it.
Facebook Marketing is becoming increasingly popular due to the huge growth that Facebook has undertaken in the last few years. Just by looking at its Alexa rank, 2, it is easy to understand the kind of potential that an effective Facebook Marketing campaign can have in any business.
There is so much more to Facebook Marketing than pitching a sales speech. As a matter of fact, aggressively promoting your product or service may be detrimental to your business. Facebook is a social media site and therefore, 99% of the members are there to connect with other people, to make friends, to talk to family, to be part of a group, not to be sold anything.
Now, in Facebook Marketing the only way to attract leads, costumers, prospects... call them whatever you want to call them, is by using Attraction Marketing. This technique is based on portraying yourself as a leader, as an expert, or someone who is important in a certain niche so that other people actually look for you, or what you have to offer and want to follow you.
Growing Popularity of Facebook Marketing
Facebook page can attract more clicks - If your website is not getting considerable clicks as you expected, creating a Facebook fan page can help in attracting more traffic. Making your Fan page an extension of your site will encourage customers in visiting your site. You can make your page interesting for your customers. For instance, if you own an auto repair business, you can catch the interest of car owners with posts on what drivers can associate with such as traffic, commuting, safety and traveling. If you are a plastic surgeon, you can provide visitors with information on cosmetic surgery procedures, latest techniques, and more. Facebook now has a new feature to embed posts on your blog or website.
Anyone who does internet marketing and isn't already actively engaging these social networks should start looking into it for their marketing efforts because I truly believe it is the new battle ground for sales and leads. While software for automation helps, it isn't necessary... so get to it.
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